The potential new collectable toy craze, Floppets will launch into the UK with The Entertainer.
The toy retailer is planning a significant in-store joint marketing campaign across all of its 80 stores over the Easter and May half term holiday period.
Between March 21st and April 17th, The Entertainer will run a 'Find the Floppet' competition in stores. During this period, store staff will wear Floppets and entrant to the treasure hunt-style competition can win a variety of prizes.
The next phase of the marketing activity will roll out across all stores over May half term - from May 25th to June 15th - with the launch of a 'Design your own Floppet' competition.
Every entrant will be given a limited edition The Entertainer Floppet, with the winning entry seeing their design go into production and become the next Floppet to join the collection.
