Worlds Apart has significantly boosted its sales team, hiring the former sales director of Golden Bear.
Julie Taylor (pictured) will take on the role of head of grocery sales. She arrives at the firm following her 13-year career at Golden Bear, holding the position of sales director for the past six years.
"As a well-known and highly respected toy industry figure, we are confident that Julie's experience will be invaluable in helping Worlds Apart strengthen its relationship with the grocery sector, particularly in promoting our exciting new master toy licence, Horrible Histories," said Vance Withers, group sales director at Worlds Apart.
Taylor added: "I am really looking forward to the challenge of helping make this [Horrible Histories] one of the most successful new boys' introductions this years, and playing a part in ensuring Worlds Apart along its projected growth plan.
"it's great to be here at such a pivotal time and being able to offer customers the chance to benefit from this and all the other new and existing products that Worlds Apart creates."