Not only did Research in Motion change its name ot BlackBerry, but it officially unveiled its BlackBerry 10 OS at a special event in New York City.
Analysts had called it a "make or break moment" for the company, which has seen its one-time dominance in the mobile market fall precipitously in recent years.
Source:
http://www.computerworld.com/s/article/9236303/Video_RIM_s_BlackBerry_10_launch_
