Badgeville, the gamification platform, today announced that it has appointed Ken Comee as Chief Executive Officer. Comee joins Badgeville to scale the company to meet global enterprise demand for gamification from CMOs and CIOs. Founding CEO Kris Duggan will take on the role of Chief Strategy Officer to further cement the market he pioneered and continue serving on the company's board of directors.
Founded in 2010, Badgeville has secured hundreds of global customers and partners in just 2.5 years. Its client roster of world-class brands includes Samsung, Deloitte, Oracle, Barnes & Noble, Microsoft, Bell Media, Volkswagen Turkey, Universal Music, EMC and many more.
According to Gartner 70 percent of the Global 2000 will adopt gamification by 2014. This is primarily driven by global demand to increase user engagement within marketing and IT investments, with the goal to deliver a superior customer experience as well as maximize enterprise-wide operational efficiencies.
"Gamification is not a fad. It is a technology that is fundamentally redefining the way users interact with websites and applications every day," said Comee. "As I look ahead, it is clear to me that user engagement is becoming the vital factor for the success of all cloud and web-based technologies. I came to Badgeville to accelerate its rapid growth empowering the world's largest companies to increase customer loyalty and employee productivity."
Comee, a transformational leader, has helped catapult fast-growing startups into some of the most successful cloud and social software businesses over the past decade. As CEO of Cast Iron Systems, he grew the company into the #1 brand in cloud integration, leading to its strategic acquisition by IBM. Most recently, he was CEO of PowerReviews, a leading provider of social software for ratings and reviews, scaling its operations and driving its successful acquisition by Bazaarvoice.
