Skins Compression has hired Ben Harper as channel manager for its endurance and winter sports business.
In his new role, Harper will report to Skins senior marketing manager Danielle Said to support internal and external sales teams. Harper's focus is to maximize exposure for the brand via endurance and winter sports expos, events and tradeshows, foster industry partnerships and key partners, grassroots marketing, advertising and sales initiatives. In addition, he will field all channel marketing requests for products, images, and general information.
"Bringing Ben to the team represents the next steps in our continued expansion and commitment to the Skins North American business unit," said Johnny West, general manager of Skins North America. "Ben has tremendous experience throughout the endurance community with athletes, retailers, and media alike, and it is important for our brand to continue to create specialists within key communities that will not only act as the face of Skins but to foster brand relations, dealer support and drive channel demand."
Harper most recently served as director of sports marketing, events & sponsorships for K-Swiss. Prior to that he was a marketing manager at Zoot Sports and manager of the Timex Multisport Team in Milwaukee.
"As an endurance athlete, I was familiar with Skins on a product level and as a part of the sports apparel industry, I was impressed by the development and expansion of the brand,"?said Harper. "The opportunity to join a respected and innovative company like SKINS was one that I couldn't pass up. I am excited to be able to use my experience and passion for sports to help extend the reach of the brand."
