Point6, the maker of wool socks, appointed RM Sales and Avidd Sports to cover sales in the five-state Intermountain Rocky Mountain region, a leading market for the brand.
Led by Rob McGregor and his team of four seasoned, independent reps specializing in the winter sports and outdoor markets, RM Sales Ltd will support dealers and represent Point6 in Colorado and New Mexico. RM Sales is well known and respected for their established relationships with retailers and resort operators comprising 15-years of outside sales experience and 10-years prior experience in outdoor specialty retail. RM Sales welcomes Point6 to its stable of brands, including Salomon Alpine Equipment, GoPro, Arcade Belt Company, Incase, and now Point6 Merino.
"My team is very excited for this new opportunity,” notes Rob McGregor, Lead Sales Rep, RM Sales Ltd. “The passion and energy that Point6 brings to the market is undeniable. Point6 is a perfect complement to our portfolio of industry leading brands."
Concurrently Point6 enlists Avidd Sports to serve dealers in Utah, Wyoming and Montana. Headed up by Dave Jordan, Avidd Sports brings over twenty years of combined independent sales representation and experience with leading outdoor brands, including Salomon Ski & Apparel. Dave and his team of three bring a wealth of experience to Point6 having been involved in building meaningful brands over the years, while the additional manpower will double the brand's representation and service in this key territory.
“When the opportunity to represent Point6 presented itself, the conversation with my team was an easy one,” states Dave Jordan with Avidd Sports. “After we discussed the incredible quality of product and background of the company’s founders Peter and Patty Duke, this was an absolute no brainer. We jumped at the chance to represent Point6 and can’t wait to get this line in front of our dealer network in the Intermountain Region.”
The decision to reorganize represents the brand’s continued commitment to its specialty outdoor retailers during a time of rapid growth in the active outdoor and fitness markets. “We are excited to provide additional dealer support in this expanded territory,“ continues Jim Holleman, Director of Sales NA for Point6. “Point6 is following a strong growth trajectory and it’s vital our sales team is well positioned to support our dealers and customers throughout the Rocky Mountains.”
As Point6 continues to expand market share in the performance Merino wool category, RM Sales and Avidd Sports will collectively focus on new business development while providing expanded customer service to serve this extensive region.
