Christian Schraft has been appointed the new president of Havells Sylvania Europe.
Schraft joins the business having spent 20 years with Osram and Siteco in a variety of senior management roles. He was CEO of Lighting Electronics & Controls and also of the Consumer Lighting and Luminaires divisions at the German company.He was also senior vice president of corporate strategy and marketing, guiding Osram through its recent strategic re-orientation and IPO process.
Christian Schraft, the new president of Havells Sylvania Europe
Anil Gupta, chief operating officer, Havells Sylvania Global, said: "Christian's proven track record in senior management at Osram, coupled with his industry expertise puts him in an ideal position to drive growth across all areas of our business. I am delighted to congratulate him on his new position and look forward to us achieving even greater heights together".
Schraft said of his appointment: "Havells Sylvania's culture is a perfect platform to serve existing and new customers in a rapidly evolving market place. With our reputation for quality and expertise across the Concord, Lumiance and Sylvania brands, we will take our award-winning lighting and electrical products to new audiences globally".
Rajiv Goel, president of Havells Sylvania added: "Havells Sylvania is at the cusp of growth in Europe and Christian will provide further momentum through close alignment with country managers, our strategic business units, and their sales teams".