Food production brand in the US, Crosse & Blackwell has introduced new canned meatballs under its 4Kids banner.
The new line-up of canned meatballs features Scooby Doo characters on pack and is said to be the first of its kind range to use licensed characters to focus on young families directly.
Crosse & Blackwell marketing director Chris Wright said the canned meatballs 4Kids character range has captured a 24% value share of the children's canned pasta market with annual sales of GBP2.3m.
"We spotted an opportunity to drive value back into the meatballs market with a new range that combines our trusted 4Kids branding and recognisable Scooby Doo characters that children and parents enjoy, with strong on-shelf stand-out," Wright said.
The meatballs products are available in 370g ring-pull cans and include four variants, meatballs in gravy, onion gravy, tomato sauce and bolognese sauce.
