Starmount announced that Urban Outfitters has been named a 2012 Top Innovator by Apparel Magazine for its successful implementation of Starmount's mobile POS solution, Engage. Urban Outfitter's deployment of Engage has brought a heightened level of customer service into the store, as shoppers enjoy fewer lines, faster transaction times and a more connected shopping experience.
Urban Outfitters has rolled out Starmount's mobile selling solution across all of its brands: Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN, which are known for their eclectic mix of men's and women's apparel, fashion accessories, housewares and gifts.
Customers have noticed the change mobile POS has brought to the shopping experience, and feedback has been positive. "Our customers have come to expect a differentiated shopping experience," John Devine, executive director of IT, Urban Outfitters, told Apparel Magazine. "With the mobile POS solution, our sales associates are freed from behind the cash wrap to interact with customers at the point-of-interest, enhancing customer service."
Urban Outfitters' associates also have access to online inventory using their mobile devices, allowing them to save the sale when merchandise is out of stock in the store but available online. Starmount's mobile selling system includes the ability to purchase items from multiple channels in one transaction.
While sales associates can now complete transactions from anywhere on the store floor, Devine shared with Apparel Magazine that "one area of particularly noteworthy success has been the ability to check out customers as they are leaving the fitting room." Urban Outfitters plans to rollout additional mobile selling features within Engage, including access to product reviews, designer notes and outfitting suggestions.
Apparel Magazine's annual Top Innovator award recognizes apparel retailers, brands and manufacturers who have deployed new technology in unique ways to improve the business.
