Youngevity International, a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, has secured approval from the Ministry of Health of the Russian Federation for distribution of its core product line for across Russia.
LLC Youngevity Russia, a wholly owned subsidiary of Youngevity, was formed on July 4, 2014 and the Company officially opened an office in Moscow in November of last year. LLC Youngevity Russia has been working since its inception, in cooperation with the Ministry of Health, to gain the necessary product approvals to properly enter the Russian market. Initially, product approvals happened relatively quickly, but the significant amount of ingredients present in Youngevity's core 90 for Life Product Line took longer than anticipated to gain approval. This week the Company announced the approval of its 90 for Life product line which includes Beyond Tangy Tangerine 2.0, Osteo Fx, and Ultimate EFA.
Steve Wallach, Youngevity's CEO, stated, "Our team has been working tirelessly on these product approvals and we are proud to finally be in a position to launch an effective sales and marketing campaign in Russia."
Ricardo Spilman, Director of Sales and Operations for Eastern Europe and Israel, stated, "This is a very exciting time for Youngevity Russia. We now have our core product approvals which is what we needed to penetrate the market. Youngevity's product line will invigorate our distributors and help drive consumption of the other Youngevity products that have been approved for the territory."
The Company advised that in addition to the 90 for Life Products the company has gained approval to market a complete line of health and beauty products, Essential Oils, a complete line of coffees, CM Cream, Pollen Burst, a weight loss program, Root Beer Belly, and Imortalium.
