Hamleys' Regent Street store is celebrating the launch of Mega Bloks Barbie this weekend.
A launch event will take place on Saturday, March 9th, complete with window and in-store displays, a real-life Barbie posing for photos and signing autographs, product displays and an exclusive promotion.
Visitors will also be able to take home a free Mini Fashion Figure if they purchase any other Mega Bloks Barbie Product on the day.
Mega Bloks Barbie is a fresh construction toy range aimed at girls.
The line includes Fashion Boutique, complete with clothes and accessories, as well as the Luxury Mansion, with eight rooms to build and decorate. It lets girls over four years old "build, design and decorate again and again".
Every set comes with a different Mega Bloks Barbie mini-fashion figure. There are 19 of these figures to collect, and each one can be dressed and styled to create dozens of different looks.
Danielle Cook, Key Account Manager for Hamleys at Mega Brands, commented: “Mega Bloks Barbie is one of the biggest launches for Mega Brands in 2013, and we’re really looking forward to the official reveal at Hamleys.
"We are confident that the in-store presence, including the real-life Barbie event, will help mark the launch in an interactive and engaging way for Barbie fans."
Pete Fuller, Mega Brands European Marketing Manager, added: “Bringing Barbie to life in Hamleys is key to reflecting what the new range is all about, and we want to show fans that a whole new buildable world of Barbie is available to them. Each product encourages building and role play for girls as they grow and develop from the age of four.”
