According to foreign media reports, the advertising market research firm Kantar Media said in a report, Samsung mobile phone business ad spending in the U.S. in 2012 was $ 401 million, surpassed that of Apple, $ 333 million. The huge amount of advertising expenditures helps Samsung a lot in the global smartphone war.
Ad analysis firm Ace Metrix said January, Apple's iPhone was still the highest recognized brand. Samsung came in second place in 2012 in mobile phone industry.
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