Natural snacks producer Live Better Brands will receive a minority growth-equity investment from Alliance Consumer Growth (ACG) to fuel its business expansion.
The investment will be used by Live Better to boost product distribution across the nation and expand new product development.
The company produces natural tortilla chips and crackers under Way Better Snacks brand.
All the Way Better Snacks products are claimed to be made with quality non-GMO ingredients that are high in nutrients and made with sprouted whole grains, the company claims.
Live Better Brands founder and CEO Jim Breen said: "We believe ACG's expertise, particularly in targeting health-minded consumers who demand more out of their snack foods, will be very valuable as we look to accelerate our growth and further develop our brand."
ACG managing partner Julian Steinberg said: "Way Better has the rare opportunity to create the best tasting snacks while also being the healthiest.
"We believe this combination will be game-changing for consumers nationwide and we can't wait to partner with Jim Breen and his colleagues at Way Better to build on their success."
