William Jackson Food Group (WJFG) has acquired healthy snacking brand The Food Doctor.
We've been looking to enter the healthy eating category for some time now and have long admired The Food Doctor, a London-based business started by nutritionists in 1999. Today The Food Doctor sells branded healthy snacking and bread products across the major retailers, albeit products are primarily available in the south of England.
With our investment and knowledge of the food industry, and an appetite among shoppers for healthy and tasty food, we see some exciting opportunities for us to grow the brand and develop it further.
Ian Hunt, who has led two WJFG businesses as managing director and has an excellent pedigree working with consumer brands within the grocery retail channel, has been appointed as Managing Director of The Food Doctor and Michael da Costa, who formerly owned the business, will remain with The Food Doctor as Innovation Director.
