Snyder's-Lance, a US-based snack maker, is planning to inject additional investment in Late July Snacks, as well as to establish new better for you snacks division.
The move is in line with the company's strategy to create a stronger presence in a healthier, more sustainable food industry.
As part of its proposed investment, the company will bring significant resources and research capabilities to Late July in order to expand organic and non-GMO snacks range.
Late July CEO and founder Nicole Bernard Dawes will retain her ownership position in the company, and will continue to operate Late July from their Boston and San Francisco Bay Area offices.
Snyder's-Lance president and CEO Carl E. Lee, Jr said: "We see our company growing and evolving to become the trusted leader in snacking, including better for you snacking options.
"To support this direction, we needed the right partner which we found in Nicole Dawes and Late July. While we have been ahead of our competitors in providing healthy snacks, this new division intensifies that focus and enables us to become the trusted leader in healthy snacking and sustainable food."
Image: Snyder's-Lance produces pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Photo: courtesy of PRNewsFoto/Snyder's-Lance, Inc.
