Nestlé India, a unit of is a subsidiary of Switzerland-based Nestlé, has introduced new packaging for its Maggi, Nescafé and Kitkat brands.
The new packaging, which will be added to 100 million Nestlé packs, will is aimed at spreading awareness for girl child education in India.
Planned to be made available by the end of this month, the new packaging will feature new taglines spreading awareness of issues around the education of girls in India.
It will also feature a blue band with information about Nanhi Kali, one of the largest non-governmental organizations (NGO) providing education to underprivileged girls across India.
The NGO is jointly managed by K. C. Mahindra Education Trust and Naandi Foundation.
Nestlé India chairman and managing director Suresh Narayanan said: “We are changing the packaging of three of our most iconic brands to sensitize and draw attention to the crucial need for society and citizens to embrace our collective responsibility in ensuring that girls are allowed, given access to and nurtured with the power of education.”
The company is currently running the Nestlé healthy kids program, which has already benefitted nearly 100,000 people.
Mahindra Group chairman Anand Mahindra said: “This is a path-breaking and innovative partnership between Nestlé India and a non-profit organization, both leaders in their respective field.
“I am sure the new packaging of Maggi, Nescafé and Kitkat carrying the message to #EducateTheGirlChild will have the desired impact of helping Nanhi Kali put a million girls in school.”
