May 22-according to not complete count, since this year, with a luxury properties of the financing news announced on its website constantly. Runway nets, get together the nets, but is still is tasted can taste nets, shang pin, nets, and milan nets, diamond bird, Syria, qiao things with diamond beyond language, a number of other web site for $at least above financing, in the recently revealed information, shang pin nets and work of financing amount has inflated net to $50 million and $100 million. Even if a rough calculation, this year luxury industry financing volume has exceeded 400 million us dollars.
Sina recently pushed out of the luxury doubled financing channel "sina excessive product" look for luxury industry "fire" increase farmar.shelf hanging organizer Earlier this year, netease launch "netease shang pin", and just slightly before the last December, the nature of the luxury shopping website community optimal all the nets announced won $11 million in the first round of financing, the only product will also announced won $20 million in the first round of financing, and it was only luxury B2C industry crazy enclosure of the footnote.
And, according to data showed that made the group, the industry financing last year $108 million has a "more than the combined total of the past few years BaoFaShi growth". Notable is, non woven bagexcept financing scale blowout, luxury business obtained including the sina, netease, favor the heads. Among them, Syria with diamond tens of millions of dollars from tencent financing, every guest sincere product CEO old (the Po) also announced plans to sell LV.
Runway nets vice President is theatre says, because DianShangWang than other luxury website in the early period of the station great input, small luxury website pressure great, if you can't get financing smoothly development prospects are grim. She says further, the fastest within a year luxury market will enter the domestic net buys the tray period.
Users has been questioned
Investment is still product of famous nets angel investors lei jun (the Po) has said publicly that the luxury B2C confidence. But when the nets CEO LiGuoQing (the Po) but disagree with lei jun, public in a blog to pour cold water on the net buys luxury goods. LiGuoQing says, luxury brands approval, purchase price advantage is low,non-woven fabric logistics cost is lost a higher net buys took a luxury.
The giants debate when not, luxury electric business user scale be exposed to the water there. According to analysys international, domestic mainstream luxury website 17 families, with the number of members of the millions of only 5 home, respectively, shang pin runway nets nets, nets, and only tasted is tasted can and author and cable.
Reporter discovery, at present the luxury registration website can be classified into two mode, "invited the membership" and "registered membership". It is understood that the "invited the membership" need to apply for to become the web site users to browse the goods after information, and "registered membership" is on the web page display goods style and price for Internet users view, such as Internet users have to buy only apply for members to become a site needs to purchase.
Chen shou analysys international analysts to think, because membership for the premise condition is different, the number of users, luxury website appear empty tall. More senior from sources, and luxury web site users there is about 20% of the zombie users, never implement purchasing behavior. According to CNNIC data show that by the end of the end of June this year, China's e-commerce user scale 173 million, luxury e-commerce users just 1%.
Diamond bags who games?
Data shows, nets, shang pin guys nets etc web site to bags give priority to, with diamond, diamond bird Abram main diamond jewelry, and the author claims and qiao things beyond language belongs to the high-end luxury concept widely costumes.
Chen shou send think, "the diamond with a bird,storage box Syria as a representative of the diamond jewelry kind of B2C has through online with offline mode has created a certain trade scale. And bags of the development of e-commerce luxury apparel is crippled".
According to information, Syria has already pd diamond in 20 cities have 23 home entity experience shops, the user can choose money through the Internet, experience the shop with the purchase.
