Rolls-Royce is planning to venture into the sport utility vehicle (SUV) segment and the development has been confirmed by an open letter from company chairman Peter Schwarzenbauer and chief executive Torsten Mueller-Oetvoes.
The company has not labeled the car as an SUV, but it called the model, 'Everywhere Vehicle' accompanied by a hashtag, #EffortlessEverywhere.
According to Rolls-Royce, the car will offer luxury of a Rolls-Royce but will be able to 'cross any terrain'. The company claims that it will be a high-bodied car with all-new aluminium architecture with the adventurous spirit of Charles Rolls.
According to the luxury car maker, the decision to make 'Everywhere Vehicle' came after its customers urged the company to develop the new car.
Rolls-Royce Motor Cars chief executive Torsten Mueller-Oetvoes said, "I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly mobile lifestyles of our discerning clients around the world.
"I am confident that this new Rolls-Royce will fully deliver on our brand's promise of supreme luxury while at the same time being Effortless ... Everywhere.
"The journey towards this all-new Rolls-Royce begins now and we will keep our customers, enthusiasts and media informed of our progress along the way."
The new lineup is likely to be designed by Rolls Royce Director of Design Giles Taylor.
Rolls- Royce said: "This new journey begins now. We will take our time in developing and perfecting this new concept in luxury."
The could be a new beginning for the company as till now it was reluctant to enter into the SUV segment due to concerns regarding the brands value.
Rolls-Royce Motor Cars chairman and member of the Board of Management of BMW Peter Schwarzenbauer said, "Rolls-Royce is the ultra-luxury cornerstone of the BMW Group's premium brand strategy and we will continue to strongly support Rolls-Royce Motor Cars as it moves, confidently, into this new phase in its development."
