9x9.tv today announced the availability of its YouTube video discovery app for AndroidTM devices on Google PlayTM. 9x9.tv provides viewers with curated video channels in a format that makes it easy for users to flip, find, and play YouTubeTM videos on their Android smartphones and tablets. This gives users a simple way to consume video content in a method similar to how Flipboard and Zite revolutionized consumption of written material on tablets and phones.
The 9x9.tv app is one of the first to utilize Google’s new YouTube Android Player API, enabling 9x9.tv to improve discovery on YouTube for Android smartphone and tablet users. It provides continuous video playback and easy navigation designed to mimic the TV experience. Similar to flipping through channels on TV, users can easily flip left and right to change videos in a channel, and up and down to change channels, just with the swipe of a finger on their Android devices.
The app’s unique “day parting” and recommendation capabilities allow a curated set of nine YouTube channels to be featured according to the time of day. Users can tune in at any time for a personalized, bite-sized selection of channels with content that informs and entertains. For example, the “Morning Shows” time slot provides users with channels including news and morning talk show videos. During “Late Night,” the channels focus on comedy and late night talk shows. At any time, people can also search through a variety of alternative channels that cater to their unique lifestyle.
“When the opportunity arose for us to be one of the first to leverage Google’s YouTube Android Player API, we saw it as the perfect way to make it easy for people to find and enjoy the best that YouTube has to offer,” said Jack Chang, COO of 9x9.tv. “With our app, users can now get a more TV-like experience on Android devices by flipping through high-quality YouTube channels and discovering videos that are interesting and relevant to them, at any time of the day.”
