PTI reported that Hyundai Motor India Ltd 2.48 % fall in total sales at 47,833 units in December 2012.
HMIL in a statement said that the company had sold 49,050 units in the corresponding month previous year.
In the domestic market, the company recorded a decline of 9.55% in sales at 26,697 units compared to 29,516 units in the year ago period.
The statement said that exports of the company, however, went up by 8.20% to 21,136 units during the month under review from 19,534 units in the same period previous year.
In the A2 segment, the company sold 41,069 units, while sales in the A3 segment stood at 6,270 units in December 2012.
The company sold 46 units of the sports utility vehicle Santa Fe during the month. Sales of luxury sedan Sonata stood at 20 units, while Elantra witnessed 428 purchases.
For the entire 2012, HMIL’s total sales rose by 4.08% to 6,41,281 units from 6,16,140 units in 2011.
The company said that the domestic sales during last year increased by 4.70% to 3,91,276 units from 3,73,709 units, while exports went up by 3.12% to 2,50,005 units from 2,42,431 units in the previous year.
Mr Rakesh Srivastava VP of HMIL said that “In the year 2012, in difficult market conditions, we refreshed i20, launched Sonata and Elantra which resulted in strong volumes and consolidated our leadership position.”
Mr Srivastava said that the marketing initiatives in the rural market, corporate sales and focused efforts on exchange sales through Hyundai Advantage helped in increasing sales of petrol variants and it was led by Eon and i10.
He said that “The increased production capacity of diesel vehicles with strong price value equations gave a higher than industry growth in diesel models. Overall, we were able to improve on volumes while maintaining market share in passenger cars.”
