Drinks Americas, the exclusive United States broker for leading premium authentic Mexican beers currently present in over 34 states, today is excited to announce that Fuddruckers Austin will host its festive Cinco de Mayo celebration honoring the Mexican holiday on the 5th of May where it will feature the Company's exclusive "Real Mexican Craft Beer" Day of the Dead, live music, drinks specials, giveaways, face painting, models and more!
The holiday of Cinco de Mayo (The 5th Of May) commemorates the victory of the Mexican militia over the French army at The Battle Of Puebla in 1862. Celebrating this holiday has become increasingly popular along the U.S.-Mexico border and in parts of the U.S. that have a high population of people with a Mexican heritage. In these areas, the holiday is a celebration of Mexican culture, of food, music, beverage and customs unique to Mexico.
Joseph Belli, VP of Sales, Day of the Dead Craft Beer, commented, "Our real Mexican beer brands - Day of the Dead and Mexicali - are rooted in Mexican heritage and culture. Brewed at independent family owned Mexican brewery, Cerveceria Mexicana, they are the only real Mexican beers on the market today representing the country to the fullest. We are thrilled that Fuddruckers in Austin jumped on the opportunity to celebrate this important event in Mexican history with Day of the Dead, and hope others do as well."
Timothy Owens, Chief Executive Officer of Drinks Americas, added, "Our Real Mexican Beer movement is growing in Austin and across the U.S. We are extremely proud of the rich Mexican heritage of our beer, and are excited they will be included in celebrations commemorating the holiday in Austin and in other cities and towns across the country."
