Litchfield Fund has invested in Atlanta-based Harvest Soul, a wholly owned subsidiary of Fresh Promise Foods.
Litchfield is a family-owned joint venture making equity and venture capital investments in the natural and organic food and health industry. The fund returns up to 5% of net profits annually to groups and initiatives supporting independent farmers, farmers markets and food co-ops.
Harvest Soul Inc. creates organic food and beverages from some of the world's healthiest ingredients. Harvest Soul's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization. Harvest Soul is both USDA Organic certified and Non-GMO Project verified.
Recently, Harvest Soul announced two new flavors to its Organic Chewable Juice line; Berry Banana Fusion and Veggie Beet Fusion. Harvest Soul Organic Chewable Juices blend 15+ fruits and vegetables with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, are never made from concentrates, and have no added flavors or sugar. Harvest Soul Organic Chewable Juices now has four delicious flavors available including the original Green Fusion and Tropical Fusion.
"The Litchfield Fund is pleased to be a part of this unique product, which has enormous potential to disrupt the juice market and create an entirely new segment of chewable juices," said Susan Bryenton, Chief Market & Product Officer, The Litchfield Fund. "We're excited to join the Harvest Soul Chewtrition Revolution, promoting the highest quality ingredients and latest food technology for the mind, body and soul."
"We are proud to partner with The Litchfield Fund as our first equity investor. It's a pleasure to deal with people who really understand the wellness space and truly get what we are doing," said Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President. "As we introduce a new category to the juice market, we know our delicious flavors combined with pure and clean ingredients in a high fiber 'chewable' juice will give consumers a new, natural and healthy choice to make at the cold drink case."
All four flavors are available at Whole Foods Markets and online at: www.harvestsoul.com. Original flavors Green Fusion and Tropical Fusion are currently on shelf, with new flavors Berry Banana Fusion and Veggie Beet Fusion slated for a summer launch.
