Panache Cyclewear has hired three new independent sales reps who will represent the fast-growing brand in the Mid-Atlantic region, California and the Pacific Northwest.
Panache is hoping to build on its record sales in 2012 and a plethora of new products launching this year and increase its dealer base and its custom apparel program.
“Our loyal teams, customers, and shops have done a fantastic job of referring new business to us. However, the demand for our products has exceeded the referral network and we want to provide everyone a top notch buying experience," said Charlie Suthard, Panache's national sales manager. "The rep force will allow us to serve our existing customer base at the highest levels and allow continued growth with the same high level of customer service and support.”
