UK-based breakfast cereal manufacturer Weetabix has unveiled 'On The Go' breakfast biscuits range in three varieties - Milk & Cereal, Apple with a hint of Cinnamon, and Fruit & Fibre.
All the three variants are available in 250g boxes containing five packs of four biscuits. The Milk & Cereal and Apple with a hint of Cinnamon flavors are also available in 50g single packs.
Weetabix noted that the new fiber biscuits contain whole grain Weetabix and are fortified with Niacin, Thiamin (B1), Riboflavin (B2), Folic Acid and Iron.
The launch will be supported by POUND 6m marketing campaign including TV advertising, PR, sampling and digital activity.
Weetabix, headquartered in Burton Latimer, UK, produces breakfast cereals under Alpen, Crunchy Bran, GrainShop, Oatibix, Oatibix Flakes, Ready Brek, Weetabix, Weetaflakes and Weetos.
