Reese's brand is launching a brand new product with Reese's Pieces Peanut Butter Cups. It's Reese's Pieces Candy inside of a Reese's Peanut Butter Cup.
This new innovation brings together two favorites, the iconic and irreplaceable Reese's Peanut Butter Cup and crunchy mini Reese's Pieces candies.
The confirmation brings an end to #Cupfusion after rumors of the new innovation ensued in social media over the last week.
"Awesome meets awesome," said Ryan Riess, Senior Brand Manager of the Reese's Brand. "Our fans are going crazy about Reese's Pieces Peanut Butter Cup. It's a cupfusion of deliciousness. What more could you ask for?"
The new product will be available on shelves nationwide starting in mid-July. It will be available in standard two-cup size 1.5-oz. (SRP $1.29), and in king two-cup Big Cup size 2.8-oz. (SRP $1.99).
