Promart Retail India Pvt. Ltd, a discounted retail chain and value format concept is all geared to make Rajasthan, Chhattisgarh and Madhya Pradesh (MP) more fashionable.
The discounted format brand provide amazing discounts and unmatched deals throughout the year on premium brands like Pepe, Wrangler, Spykar, Arrow, Lee, Gini & Jony, Black Panther, J. Hampstead, 109'F , Mufti, Puma and many more under a single roof has opened six stores in cities such as Bikaner, Jaipur, Sikar, Bilaspur, Raipur and Indore. The other stores have been opened in Nadiad and Silvasa in Gujarat.
Promart currently boasts of 17 stores running successfully pan India including the eight stores that have been inaugurated today.
Spread across an average size of 1000-2000 sq ft, the Promart stores would house a wide array of merchandise from kids wear to ethnic wear to casual and formal wear. Brands like Pepe, Proline, Lee, Mufti, Wrangler will be available for men, Lee, Pepe, Spykar, Wrangler, 109 F, Profussion and VEDA for women and the kids section will see brands like Disney, Sweet Potato under one roof. Accessories will comprise a small area of the store, which will be sold at markdowns too.
Speaking on the occasion, Ashish Garg, Managing Director (MD), Promart said," We are pleased to present the new age shoppers a convenient shopping destination. Seeing the overwhelming response and success of 10 of our stores breaking even within few months of their launch, we plan to further expand to tier III-VI cities like Chittorgarh, Alwar, Ujjain, Kota, Pune in the coming months."
"We are on track with our expansion plans for FY2012-13 to achieve a target of 100 stores pan India. With this, we have captured the western region of India and our next step would be to target the Northern belt of the country," he said.
Punit Agarwal, Chief Executive Officer (CEO) Promart, mentioned," The states of Chhattisgarh, Madhya Pradesh and Rajasthan are growing at a tremendous pace and we wanted to be a part of this booming retail industry in smaller towns. Through Promart, we would provide a new fashion destination for the city of Bikaner and an unmatched shopping experience here."
"Shoppers today want more options at optimum price points and Promart is the answer to all their fashion needs. We understand the demands and aspirations of the discerning consumer and want to give them an opportunity to experience seamless shopping through our concept stores. We have also added a new footwear range wherein brands like Puma, Lotto, Fila, Nike and many others will be available at our stores at affordable prices," he added.
Promart currently houses more than 100 brands under one roof. With simple interiors, every Promart store is fashionable and individualistic, providing not just value for money but a collection of finest quality merchandise. It's courteous and warm staff, makes it a sought after shopping destination.
The other cities where Promart has its presence are in the cities of Mumbai, Ahmedabad, Vadodara, Rajkot, Vapi, Anand, Aurangabad and Jodhpur.
Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers exciting discounts from 25%-60% to consumers all year round.
Launched by Provogue India, the chain was taken over by Apple Group of Companies and VEMB Lifestyle Pvt. Ltd in 2011. As part of the takeover, Apple Group and VEMB got control of the brand's assets and intellectual property.
