Unilever’s Unox brand soups, in SIG Combibloc’s combiblocStandard 1,000ml carton packs, are now available in the Netherlands.
Daniëlle de Jager, brand manager Unox, and Helger Reitsma, trade category manager for Unilever Benelux, said: “By providing quality soups in handy family packs, we are setting a new trend in the area of ready-to-eat soups.
“The gentle aseptic process ensures unique product quality that you can taste. The process involves heating the soups only very briefly, which enhances the consistency and the colour of the soups.”
The Unox soups in carton packs are available in tomato, chicken, pea, cream of tomato, Chinese tomato, vegetable and pumpkin varieties.
The market launch of the new Unox soups is accompanied in the Netherlands by a broad range of marketing measures including TV spots, advertisements and social media campaigns.
