Nurish Brands has announced the launch of its sweetened drink FEEL Natural Energy in recyclable Rexam 10.5oz cans.
Global consumer packaging company Rexam's Sleek can has been selected by Nurish Brands as it offers the ideal portion size for the beverage and is said to be the better way to showcase the graphics of the label.
Nurish Brands president and CEO Brian Turner said the new packaging engages the consumer on an emotional, as well as a rational level.
"And through our partnership with Rexam, we were able to launch in a package so remarkable that it's already receiving accolades," Turner said.
At present, FEEL Natural Energy is available at select retailers in Michigan, with plans for expansion throughout the Midwest including Chicago.
Aluminum cans are recycled at more than double the rate of any other beverage package and considered to be the sustainable packaging choice.
