Warninks, a brand owned by Scottish spirits producer William Grant & Sons, has expanded its product range with the launch of new vodka liqueur - Warninks White.
The new vodka liqueur offers a blend of white chocolate and mint, and it can be consumed throughout the year.
William Grant & Sons UK said that off-trade liqueurs and specialities market generate £500m, which accounts for 13.3% of the spirits category.
The growth in the off-trade liqueurs and specialities market is due to the increase in the consumers seeking new flavors and pre-Christmas period.
William Grant & Sons UK Warninks brand manager Paul Curry said: "We know that as individual flavours, white chocolate and mint are hugely popular and we are confident that the combined flavours will be an attractive proposition for drinkers and shoppers.
"We're expecting this launch to create the kind of excitement the grocery market needs to ensure consistent year round sales opportunities for retailers."
Priced at an RRP of £12.99, Warninks White will be available in all Asda stores beginning 23 October.
Image: Warninks White. Photo: courtesy of digital.touch-pr.co.uk / William Grant & Sons UK.
