In 2012, Baosteel Co., Ltd. Exported quite a lot of high end products. Double high product export has accounted for 48% of total export volume, with average export price remained relatively high. It is estimated that the average price of Baosteel's carbon steel plate was the highest among the domestic peers last year.
Baosteel always sticks to High Quality Exportation, competing with internationally advanced peers, enhancing brand perception and international competitiveness by exporting steel product with high technology content, high end application and development potential.
Last year, steel market was depressed with weak growth of global trade. Thanks to internal & external linkage of complete production, marketing and research system, actively enhancing quality and expanding the market, streamlining the product mix, upgrading the product level, innovating the marketing mode and improving the service quality, Baosteel's export has maintained rather high Gold Content in both price and quality.
In terms of quality enhancement, Baosteel has focused on variety and quality, clarify the plan, establish the research team and intensify the new product promotion through streamlining the product mix so that export product mix has further improved, with annual sales of such high value added products as super high strength automotive sheet, tinplate DI, DR-K, TMCP, drill rod and 13Cr high alloy OCTG is increase rapidly. Quality control level is further improved, key product quality is more stable and control of several key quality defects is enhanced.
In terms of market expansion, marketing & service system build-up is further improved with intensification of internal & external linkage, and fast response. Localized service and supply chain competitiveness are upgraded by exploring new marketing mode and perfecting marketing network. For instance, domestic and overseas factory linkage is applied to our clients on normal cold rolling product, with remarkable growth in order quantity, GO product has fulfilled localized JIT service mode in overseas market. Overseas technical service mechanism is improved through technical service enhancement. In terms of product R& D, the EVI cooperation extension with overseas automobile clients has laid foundation on new car model material scaling and long term order. In terms of client service, overseas technical service plan is promoted with better response speed and issue solution rate.
It is said that Baosteel's product has successfully entered the international market in such fields as automobile, household appliance, petrochemical, machinery, energy & transportation, metal product, space & aviation, nuclear and electronic instrumentation, etc. With certain client base and brand power. This year, Baosteel Co., Ltd. Will further improve its overseas marketing network, intensify its global supply chain system, accelerate the establishment of overseas processing center so as to develop new export advantages with core competitiveness of technology, quality, brand and service.
