Hankook Tire Co. Ltd. announced that it has appointed marketing and sales executive Ho-Youl Pae as the new chief operating officer of Hankook Tire Europe.
The company says the current head of Hankook Tire Europe, Jin-Wook Choi, who was a driving force in strengthening the company's Europe-based production operations, will take over an advisory role at the company's global headquarters in Seoul, South Korea.
Pae has experience in managing sales operations as well as developing integrated marketing strategies through a total of 15 years spent at Hankook Tire's overseas regional offices.
During his tenure at the company's biggest European subsidiary in Germany and later at its European headquarters for a total of four years, Pae has accumulated understanding and knowledge about the European automotive market and also contributed greatly to the company's business growth in the region, notes Hankook.
Based on his marketing and sales expertise, Pae also played a significant role in driving Hankook's brand equity in the American region through various marketing efforts and activities as a marketing team manager and later as the chief operating officer at Hankook Tire America's regional headquarters.
"Our products performance and quality already fulfills even the highest demands, proven by various original equipment fitments from globally leading premium car manufacturers like BMW and Mercedes-Benz," said Pae.
"And of course we will continue to focus our efforts on informing consumers about Hankook's innovative, technologically advanced and environmental friendly tires engineered and made in Europe for European drivers, thus further increasing awareness and image of the Hankook brand on the European continent."
