European industry veteran Andi Schmidt, has joined Hayes Components as its European marketing manager.
Schmidt will be working from Garching, a Munich suburb. He has previously worked for SR Suntour, Bionicon and Nicolai. He will be responsible for all European based media relationships, sponsorship and event planning.
“I’m thrilled with this new opportunity,” said Schmidt. “I can’t wait to roll up my sleeves with all of these exciting brands. Hayes has a lot of momentum right now and I’m looking forward to building even more awareness in the European market.”
Hayes opened the European office in 2011. It is responsible for sales and marketing for both the retail and OEM business in the European markets and is a subsidiary of the U.S. company.
