Castello, a cheese brand owned by Alra Foods, has launched an interactive tool for users to create a personalized cheese board based on their taste and dietary preferences.
The new tool allows users to prepare their own board featuring unique cheeses, food pairings and beverages.
To create a board, users have to mention their preferences such as bold or mild flavors, traditional or unexpected pairings, and creamy, blue or aged cheeses on the tool.
It also has an option for users to indicate if the board should be gluten-free, vegetarian, low-sugar or non-alcoholic.
After taking the inputs, the tool generates a cheese board image by analyzing the users' data.
Arla Foods USA Castello brand manager Amy Woodbridge said: "The Castello Cheese Board Builder helps cheese lovers make their boards truly spectacular.
"It features creatively crafted ingredients, inspiration for how to cut your cheeses and arrange food pairings, as well as truly interesting facts about the items on your board. And the grocery list makes shopping for your board a quick and easy process."
Users can save the board for reference in future, download or print a shopping list of the cheese board ingredients or share it via social networking sites and email.
To include flavorful pairings to enable users to amplify their cheese board, Castello partnered with complementary brands lesley stowe raincoast crisps and Folie á Deux wine.
The cheese board builder also has various accompaniments to match users' preferences, including fine charcuterie, artisan sauces, unique produce, creative beverages and other flavorful options.
