Woodland, the leading Adventure Outdoor gear brand formally announced the launch of its initiative 'Leave No Trace' in Goa while partnering with Asia’s most awaited music & dance festival - Sunburn Goa 2012.
Mr. Harkirat Singh, Managing Director, Woodland along with The Goan Woodland ProPlanet Ambassador Malaika Vaz announced the campaign with an aim to connect with the youth and inculcate a sense of environmental conscious lifestyle among them through various awareness campaigns.
At the helm, 'Leave No Trace (LNT)' is an idea that will motivate Sunburn participants not to litter and leave behind garbage culminating into a post event clean-up to ensure the party zone is clear of any litter. Woodland's ProPlaneteers will ensure recycling of waste materials through different eco-friendly processes.
As part of this association, Goa will witness Woodland's first-ever, massive structure 'ProPlanet Pod' that will showcase various aspects of its ProPlanet initiative through the structure as well as displayed props. Woodland has pledged to ensure that the conclusion of the event witnesses a clean beach with only memories and no remains of the great show.
The set-up will include Art Installations made out of waste materials, display of wacky eco-friendly signage, and volunteers at the venue spreading 'Leave No Trace' message. Woodland team will be organizing a no. of engagement activities suggesting masses to be a ProPlaneteers while searching for more Woodland ProPlanet ambassadors.
Partnering the festival, Mr. Harkirat Singh, Managing Director, Woodland Shoes said, "As the leading Adventure and Outdoor brand Woodland is proud to announce its affiliation with Sunburn Goa 2012. The brand is committed to make the planet a better place to live in through its ProPlanet initiatives. Woodland is furthering its goal of spreading awareness on an eco-friendly lifestyle with an entire Sunburn community at the sixth edition of Sunburn in Goa this year with the perspective of Explore More – Explore Responsibly. To inspire the next generation of enthusiasts and increase their participation in conservation of nature Leave no Trace reaches out to free-spirited youth to make Sunburn one of the most eco-friendly festivals across Asia".
While taking active participation in the campaign, the Goan ProPlanet ambassador of Woodland Malaika Vaz said,“I am proud to be associated with a brand like Woodland; a brand that I have grown up with. Over the years, I have seen Woodland taking proactive steps to hammer an environment conscious lifestyle among the youth and associating with such a brand has been a great experience. Through LNT Campaign we are creating an interactive platform to spread awareness on maintaining an eco-friendly atmosphere. My message to the youth would be to show collective responsibility in protecting the Mother Nature."
Talking about the ProPlanet initiative, Mr. Singh further added, “Starting this season, we are also launching a special series of products inspired by our CSR Initiative ‘ProPlanet’. A variety of sweatshirts have been designed with new looks and cuts that would be in stores, encouraging the youth for a ‘Green Environment’. ProPlanet is our CSR initiative that ensures that we along with our fans take care of the environment. ProPlanet products are just another step to spread the message to the masses and amplify this mass-movement started by Woodland.”
Woodland, the global outdoor and adventure wear brand entered India in 1992. The brand offers a wide range of footwear, apparels and accessories for men, women and kids.
