Nestle India has begun the production of Maggi Noodles at three of its plants in India and is targeting launch in November to take advantage of the festive season sales.
Nestle has begun Maggi Noodles production at its plants in Nanjangud in Karnataka, Moga in Punjab and Bicholim in Goa.
The company has stated that it would begin sale of Maggi Noodles only after the fresh samples are cleared by three laboratories designated by the Bombay High Court.
The decision to commence production was taken after the three labs appointed by The Bombay High Court had given clearance to the old batch samples of noodles.
The company stated on its website: "We have received test results from all three laboratories mandated by the Hon'ble Bombay High Court to test MAGGI Noodles samples. All the 90 samples, covering 6 variants, tested by these laboratories are clear with lead much below the permissible limits."
Last week, it was reported that Nestle is preparing ground for the re-launch of its Maggi Noodles with increased spending on television advertisements.
Expected to be back on shelves by Diwali, Maggi Noodles is set to make a grand comeback by taking advantage of the festive season in India.
The Swiss food company is all set to launch a new set of TV commercials for Maggi. These commercials are being created by McCann World Group, reported Economic Times.
Since the Maggi controversy began in May, Nestle's advertising volume had been on a downside. The product was embroiled in allegations of containing excess lead and MSG which led the Food Safety and Standards Authority of India (FSSAI) to ban the product in early June.
After the clearance from court-appointed labs for Maggi, Nestle has begun its re-launch campaign with a print advertisement which said: "Your Maggi is safe, has always been." The advertisement elucidates that over 3,500 samples had been put through rigorous test in India and across the world in places such as the US, Canada, the UK, Australia, Singapore and New Zealand, The Economic Times reported.
In June, Indian food safety regulator banned the sale of Maggi noodles as it found more than permissible levels of lead and high quantities of mono-sodium glutamade (MSG) in the tests conducted on a batch of products.
Nestle had to destroy close to 27,420 tons of Maggi noodles valued at around $50m after the imposition of the ban.
A month after the Indian ban, the UK Food Standards Agency (FSA) found that samples sold in the country complied with EU rules.
Image: Maggi Noodles may soon hit the Indian market again. Photo: Courtesy of Sixth6sense/Wikipedia.
