A Little Air in Their Tires Can Make a Big Impact on The Environment

For Earth Day, Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. “Globe”, a 30-second television ad featuring a slowly inflating globe, culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day.”

“Globe” is a Canadian effort, developed by Red Urban, one of Volkswagen Canada‘s advertising agencies. The ad is just one part of the Volkswagen’s Worldwide “Think Blue” program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand.

On the engineering front, Volkswagen has introduced a number of innovations to their vehicles under the umbrella of “BlueMotion Technologies”, the goal of which is to cost-effectively reduce CO2 emissions and pollutants. Worldwide, Volkswagen currently has over 40 models with maximum CO2 emissions of 140g per km.