Character Options has unveiled the Freezy Squeezy - a new handheld slushy maker - which hits UK shelves in May.
Freezy Squeezy is already a hit in Australia where it sold out after launching there last year.
A statement read: "Freezy Squeezy can turn any chilled drink into slush in an instant, without the need for batteries and simple enough for the youngest of children to use.
"The ability to use natural fruit juices provides a healthy alternative to normal shop bought slushies. But it’s not just soft drinks you can slush – for an adult spin on slushies, Freezy Squeezy can be used to make fun frozen cocktails, such as daiquiris’ or mojitos."
Kathryn Elliott, Character Options’ Brand Manager, commented: “The launch of Freezy Squeezy is very exciting for Character Options and those that we have presented to already have completely bought into the concept. What sets it apart is the rapid freeze and hands-on approach to creating slushy treats.
"We will be echoing the Australian success with the UK launch, creating a high impact marketing campaign that targets children and their parents with high profile demonstration events, TV, online and print media campaigns.”