Aunt Bessie's has added to its dessert range in the UK with the launch of five new puddings.
The launch, the company said, is part of the firm's strategy to focus on different hot pudding occasions, targeting both couples and larger families.
Two 'Perfect for Two' puddings, which are a range of smaller desserts ideal for couples, are Perfect for Two Apple Crumble and Rhubarb Crumble.
A family-size Rhubarb and Custard Crumble has also launched to cater for family occasions, in addition to a Tangy Lemon Sponge and a relaunch of its Gooey Chocolate Sponge Pudding.
All five new products are free from artificial colours, flavours and preservatives.
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Family owned frozen food company, Aunt Bessie's Limited, is launching five new puddings. The latest launch builds on its successful desserts range, which has gone from strength to strength following the brand's strategy to focus on different hot pudding occasions - targeting both couples to larger families.
On shelf from late September, the five new products - all of which are free from artificial colours, flavours and preservatives - will add to the brand's dessert offering, which, having grown 25% in the last year now accounts for 27% of the hot desserts market.
The two new Perfect for Two puddings, which are a range of smaller desserts ideal for couples, are Perfect for Two Apple Crumble and Rhubarb Crumble. Featuring either juicy Bramley apples or Rhubarb pieces, both products bake in the oven.
A new family-size Rhubarb and Custard Crumble is also launching to cater for family occasions. Following the success of the family sized apple pie, the oven baked crumble features rhubarb pieces with dairy custard and is topped with a crunchy, oaty topping.
Aunt Bessie's, which is owned by William Jackson Food Group, is adding a new Tangy Lemon Sponge Pudding is a lemon sponge with lemon sauce that can be sliced into individual portions. Served hot, the product can be oven baked or microwaved and is ready to serve in 5½ minutes.
In addition, the brand is re-launching a much loved chocolate product. Now called Gooey Chocolate Sponge Pudding, the indulgent chocolate pudding is 10% bigger and can be heated in the oven or microwave. Aunt Bessie's has also increased the size of its Sticky Toffee Sponge which is now also 10% bigger.
James Turton, Marketing Director at Aunt Bessie's said: "Our recent pudding launches have been hugely successful, growing our share of the hot dessert market, widening our portfolio and showcasing Aunt Bessie's expertise within the desserts category. We hope our latest ranges will cement the brand's association with traditional meal occasions."
Tangy Lemon Sponge Pudding and Gooey Chocolate Sponge Pudding are available in Iceland, (£1.50) Family Size Rhubarb and Custard Crumble (£1.79) is available in Iceland and Waitrose, Perfect for Two Apple Crumble is available in Asda, Morrison's, Tesco, Waitrose and Co-op (from £1-£1.29) with Perfect for Two Rhubarb Crumble (£1) available in Morrison's and Waitrose.
