Asobi says it's the first UK distributor to unveil a new stock app for retailers, allowing them to access its various brand catalogues.
The Asobi App enables users to download catalogues from the likes of toy brands Seedling, Jeujura, Petitcollin and Vilac on to any iPad, smartphone or tablet.
The app will allow customers and potential clients to view any of the ranges they are interested in and retain the information on their device for as long as they want. It will also keep all users up to date with the latest special offers.
Thierry Bourret, Asobi's owner and founder, said: "I am so pleased that the Asobi app is now available for our retailers.
"Our range is continually increasing and now that we have five different catalogues, the app makes it so much easier for customers and potential clients to keep up to date with what's happening at Asobi.