Cycle Alert has partnered with The University of York, City of York Council and Transdev Unibus to introduce its Cycle Alert System for HGVs from 10 October 2013 in York, UK.
As a part of this collaboration, Unibuses of the university will be equipped with these systems and students will use Cycle Alert transmitters on their bikes.
Cycle Alert will address the issue of increased incidents between cyclists and vehicles on the road.
It has three elements, a tag that is fitted to the bicycle, sensors that are fitted to the HGV or other vehicle and a cab-mounted device to alert the driver.
The three units work will alert the driver with maximum advance notice of a cyclist in proximity.
In-cab receiver will alert the driver with a simple and audible cyclist warning and a flashing light that indicates where the cyclist or cyclists are positioned near or around the vehicle.
This equipment operates as a type of active radio frequency identification (RFID) system, where the RFID tags are on the bicycles and the readers are on motor vehicles.
University of York travel plan co-ordinator Fiona Macey said: "The University is committed to promoting sustainable modes of travel and Cycle Alert will be a huge benefit to our cyclists and city wide."
Cycle Alert co-founder and innovator Peter Le Masurier said that there are currently no systems on the market that can tell an HGV driver whether a cyclist is close to their vehicle.
"This is where Cycle Alert comes in. Everybody needs to take responsibility for their own safety on the road," Le added.
The system can be used by all types of vehicle users, even though it has been designed with HGVs in mind.
Cycle Alert cyclist tags will be available for sale from the Students Union Store and getcycling.org.uk, while the company will roll out these systems nationally in the forthcoming months.
