Astor Chocolate has launched the 2015 Astor Chocolate Collection, its own line of branded products that will be available for the hospitality industry.
Astor will now add its own name to packages of specialty sweets showcased by the world's leading hotel companies via their in-room minibars and concierge recommendations. Astor aims to delight the hospitality industry by raising the bar of the consumer experience through innovative packaging, unique design and a wide array of gourmet chocolates and snacks to appeal to the most discernible of palettes.
"Astor Chocolate is already cherished by millions of consumers world-wide and offered in the finest hotels and by private partners; they just don't realize it," says David Grunhut, President, Astor Chocolate. "We have historically and continue to provide a premium product - on hotel pillows and through gourmet grocers and retailers. Now to compliment custom, Astor will brand its own line of unique and innovative product solutions that will provide hotels with amenities that travelers are coveting."
In an environment where the hospitality experience is constantly being upcycled, Astor is already re-imaging the consumer experience; their chocolates are an indulgent value-added amenity, a lure - along with warm cookies, ice-cream carts, VIP minibars and other goodies at various hotel properties - that guests look forward to. As hotels look for solutions that meet the wants and needs of pampered guests including personalization and 5-star service, Astor is leveraging the pull of artisanal chocolate.
Astor was one of the first to introduce turndown chocolates to hotels in the United States. The company is also a pioneer in the travel retail industry, combining the notion of the postcard with souvenir chocolates to create keepsakes that have been purchased by millions of consumers. After enjoying a long storied, 60-year tradition of manufacturing Belgian chocolate, and offering custom sweets on sheets at luxury hotels as well as sweet treats to food service companies, the travel industry, and mass and gourmet markets, Astor is taking center-stage in the hospitality industry, coming out from behind the scenes and stamping its own brand name on the chocolate products hotel guests have enjoyed for decades.
The new Astor Collection includes handcrafted unique Belgian chocolate truffle interpretations with gourmet centers of peanut butter, sea salt caramel, Liquor cups, Dessert Shells, Cupcake Truffles and Dessert Mints. Consumers will be able to experience the new line of Astor chocolates at hotels and soon at gourmet retailers.
