Jaguar Land Rover vehicles will be equipped with next generation head-up displays (HUD) developed by researchers at Cambridge University.
The new HDU uses first of its kind laser holographic techniques that projects information on to the windscreen.
Drivers will be able to see information regarding speed of the vehicle, direction and navigation in full color and in two dimensions without having to take their eyes off the road.
Cambridge University claims that its HUD is the first to use laser holographic techniques, that is designed to provide better color, brightness and contrast than other systems in a smaller, lighter package.
Cambridge University Department of Engineering professor Daping Chu said: "There are three main types of information that we could integrate into future holographic head-up displays in the future.
"The first is the type of information that's on today's displays, but potentially we could add other information in a non-intrusive way: for example, if the driver passes a petrol station, perhaps the price of petrol at that station could flash up in the corner - the trick is how to display the most useful information in a way that doesn't distract the driver."
HDU is just one of the technologies used by automakers these days to improve safety and automakers including Volvo and Kia have embraced this technology.
Auto tech maker Continental has also introduced a similar technology named AR-HUD which is designed to guide a driver through the maneuver and provide distinct and helpful visual cues.
Image: Head-Up Display (HUD) projects key driving information onto a small area of the windscreen. Photo: courtesy of Jaguar Landrover.
