Old El Paso, the brand owned by US-based food company General Mills, has launched Old El Paso Stand 'N Stuff Soft Flour Tortillas, a new kind of boat-shaped soft taco that stands up.
Old El Paso Stand 'N Stuff Soft Flour Tortillas are shaped like a bowl, but have a flat bottom, which makes them easy to fill, hold and eat without falling apart.
General Mills marketing manager Colleen Orani said that the Old El Paso hard shell Stand 'N Stuff Taco really resonated with consumers and the company wanted to bring this great benefit to soft tortilla lovers as well.
"The unique tortilla boat shape stands up on your plate for easy filling and holds your taco fillings in for less spillage between bites. These new tortillas and the new Mexican Cooking Sauces are a great complement to the existing line of Old El Paso products," Orani added.
The brand's Stand 'N Stuff Soft Flour Tortillas have also been issued a design patent and have a pending utility patent application. Old El Paso Stand 'N Stuff Soft Flour Tortillas (8 count) and Dinner Kits (with Old El Paso Taco Sauce and Old El Paso Taco Seasoning) are currently available at stores nationwide at a suggested retail price of $2.79 (Dinner Kit - $3.59).
In addition, the company has also launched new Old El Paso Mexican Cooking Sauces, which add bold flavor to Mexican dishes. The sauces combine selected roasted vegetables, peppers and Mexican spices.
Old El Paso Mexican Cooking Sauces are available in three varieties including Roasted Tomato, Chipotle and Chile and Roasted Garlic. They are also available at stores nationwide for a suggested retail price of $2.49.