Agropur announced that it has decided to display the new mark of origin indicating quality Canadian milk on all its products.
The certification of origin logo unveiled on November 1 by Dairy Farmers of Canada indicates that all the milk and/or dairy ingredients used in a product are of Canadian origin.
It reminds consumers that Canadian milk is produced by dairy farmers who have animal welfare, environmental protection and Canadian families' health at heart.
Agropur is taking the lead and showing the way by using the new "Quality Milk" logo.
"Dairy Farmers of Canada's new promise and the new logo certifying that milk and dairy products are of Canadian origin match our vision and our business objectives," said Serge Riendeau, President of Agropur.
"The new logo promotes quality Canadian milk and the Canadian farming profession. Clearly, those messages reflect our Cooperative's values. For us, quality has always been a priority. And it is natural enough for us to recognize Canadian dairy farmers and all our members who produce great milk day after day."
Following this announcement, the certification logo will gradually make its appearance on packaging for made-in-Canada products sold under Agropur's brands and in Agropur's marketing and promotion activities.
"We are listening to our consumers, who want to know where the products they buy come from," said Robert Coallier, CEO of Agropur. "
We have therefore decided that all Agropur products across the land will proudly display the mark of origin logo. In an increasingly complicated marketing environment, we are happy to be able to help consumers find their favourite Agropur products and see the origin of the milk they contain."
"We are very pleased by Agropur's decision to affix our certification logo to all their products," said Wally Smith, President of Dairy Farmers of Canada. "Our new logo makes it easier for consumers to find quality Canadian dairy products made of real milk by passionate people on the grocery store shelf.
“Dairy farmers are innovators and are always looking for ways to improve and evolve. Our new logo reflects that. When we contemplate the future for consumers and the industry, our goal is to have a clear and strong identity and to sharply distinguish the Canadian dairy sector."
Agropur Cooperative is a North American dairy industry leader founded in 1938. With sales of $5.9 billion in 2015, the Cooperative is a source of pride to its 3,367 members and 8,000 employees.
Agropur processes more than 5.7 billion litres of milk per year at its 39 plants across North America and boasts an impressive roster of brands and products including Natrel, Québon, OKA, Farmers, Agropur Signature, Agropur Grand Cheddar, Island Farms, BiPro, and the Ultima Foods joint venture's iögo and Olympic brands.
