Calvin Klein Underwear(CKU),a division of The Warnaco Group Inc and Calvin Klein Inc,a wholly owned subsidiary of PVH Corp,announced that this year marks the 30th anniversary of the Calvin Klein Underwear brand.
Since its introduction as the world's first designer underwear brand in 1982,Calvin Klein Underwear has been recognized for its sexy,cutting-edge products and visuals.
In addition,a special men's underwear line was created in honor of the milestone.The new offering evolves the brand's signature grey logo waistband styles and updates them with a contemporary fit,fabric,and palette.The unique combination speaks to both the brand's heritage as well as its future.
Consistently delivering innovative designs with superior fit and quality over the past three decades,Calvin Klein Underwear has established itself as a world leader in the industry.In 2011,global sales for men's and women's Calvin Klein Underwear achieved more than one billion dollars at retail.The lines are currently available in thousands of points of sale worldwide.
Tom Murry,President&CEO,Calvin Klein,Inc.,said,"After 30 years of being at the industry's forefront,the Calvin Klein Underwear business continues to develop,while remembering the importance of its legacy.As the original pioneer of designer underwear,the brand consistently challenges itself to redefine and give new meaning to that concept through inventive products,packaging,and marketing."
Calvin Klein Underwear's Chief Creative Officer,Bob Mazzoli,commented,"For me,Calvin Klein Underwear's 30th anniversary is a time to celebrate the brand's history of product innovation and new concepts,from the continuation of ck one and Calvin Klein Naked Glamour to the launch of Calvin Klein Underwear Bold,as well as the new Modern Classic and Push Positive lines coming this fall.We are continually inspired through our ongoing relationship and dialogue with our global consumers,and fully intend to create a future that is just as compelling as our past."
Recognized as much for its revolutionary products as its groundbreaking advertising campaigns,the company has collaborated with a stable of world renowned photographers,including Bruce Weber,Peter Lindbergh,Patrick Demarchelier,Herb Ritts,Steven Meisel,Mario Sorrenti,Kelly Klein,Mario Testino,Inez van Lamsweerde&Vinoodh Matadin,Steven Klein,David Sims,Mikael Jansson,Wayne Maser,Tiziano Magni and Terry Richardson.
The latest men's campaign created for the launch of Calvin Klein Underwear Bold features new model,Matthew Terry,alongside models Myles Crosby,Arran Sly and Chris Garavaglia.Embodying the vibrant product,the visuals have a vivid,powerful,and athletic spirit,reminiscent of the brand's first campaign featuring U.S.Olympic pole vaulter Tom Hintnaus.
