DuPont Nutrition & Health has entered India’s flat bread market by launching packaged rotis amid growing demand for easy-to-prepare food in the country.
The rotis are aimed at attracting customers who are looking beyond the traditional homemade rotis, and willing to try out semi-cooked or ready-to-eat rotis which retain the same home cooked freshness and taste.
The food processing company claims that it has developed multiple fresh-keeping solutions to enhance softness, taste and shelf-life of rotis.
The company has taken into account the findings of the effects of functional ingredients in roti recipes, including soy proteins, while developing the new packaged roti.
Its research and development (R&D) center for food ingredients in Brabrand, Denmark, has conducted studies to identify fundamental mechanisms and flour components that contribute to flat bread quality.
DuPont Nutrition & Health South Asia business head Parth Patel said: “There is an increased need to change the way rotis are made. At DuPont Nutrition & Health we have put in years of research to develop products that would transform the way rotis are produced, consumed and distributed.”
Stressing the fact that roti forms a significant part of the Indian diet , DuPont Nutrition & Health senior application specialist Sunil Nair said: “Our aim is to extend the reach of this product across India; keeping intact the freshness and textural attributes closer to a homemade roti.
“We are committed to providing innovative solutions to the local Indian food palette and therefore will continue to explore all possible opportunities to add value to this segment.”
With six production facilities across Hyderabad, Gurgaon and Pune, the company processes a range of products in the segments of food and beverages, dietary supplements and pet food under the DuPont Danisco brand.
