Viralheat, a social media marketing suite provider, today announced the launch of a new platform designed to help developers make apps more social and validates success of the new platform with its first launch partners SocialChorus and Anametrix. This new platform will allow any developer or company to easily integrate social data and capabilities, including management, engagement, sentiment analysis, publishing, and monitoring, into their applications.
SocialChorus, a platform that tracks advocate and consumer social actions and launch partner for the new APIs, is already leveraging Viralheat's newest suite of APIs to provide new levels of insights for their customers. With the integration of Viralheat's sentiment analysis API, their dashboard now delivers real-time feedback on the mood of advocate content and comments.
"In order to ensure efficiency at the scale our customers' demand, it was critical that we automate sentiment analysis across social networks," said Greg Shove, CEO and Founder of SocialChorus.
"Our customers want to scale their brand advocacy efforts, so we intend to provide greater efficiency for all aspects of the social advocate program management process. One such area is sentiment analysis, which needs technology when you have thousands of advocates … Viralheat helps us do this at scale."
Until now, incorporating the full spectrum of social data --- from publishing and monitoring to analysis --- into their applications was an expensive proposition for developers. They had to spend hundreds of man-hours integrating platform-sharing capabilities into their apps and make tradeoffs like foregoing advanced analytics.
Viralheat's new suite of APIs makes it easy for any developer to make their application social. Viralheat's scalable cloud infrastructure takes care of every detail, such as scheduling messages and monitoring thousands of conversations in real-time, freeing up developers to focus on their applications.
"We want to empower developers to socially enable the world-class applications they are building," said Raj Kadam, Co-founder of Viralheat. "By rolling out our suite of APIs, we are breaking down the barriers for developers."
Viralheat customer Anametrix Digital Analytics, which provides solutions for marketers to view, analyze, and act on the data they have, utilizes the new APIs to help their customers market more effectively and grow revenue.
"As marketers are relying more and more on social media to complement and amplify their paid media activities, understanding the results of their social media efforts is critical to gaining a complete picture of all marketing efforts and results," said Pelin Thorogood, CEO, Anametrix. "The new Viralheat APIs provide the Anametrix marketing analytics platform with near instant social media data access, enabling our clients to correlate in real time social data with campaign performance data from Google Adwords, DoubleClick and many other sources. Deciphering how earned media metrics – such as social mentions and sentiment – relate to paid media metrics – such as CPA (cost per acquisition) – give marketers the insights to drive a greater return on marketing investment."
Since its launch in 2009, Viralheat has seen tremendous growth in the adoption and use of its APIs. The new Human Intent Analysis, Monitoring and Link Shortening APIs complement the Sentiment Analysis, Data and Analytics APIs the company rolled out last year. The Sentiment Analysis API, for example, receives one billion calls per week, and is used by more than 2,500 developers, up from 300 million per week (as previously announced last June).
