The Lincoln MKC concept, Lincoln’s first-ever compact vehicle, has been unveiled at the 2013 Detroit auto show previewing the brand’s attempt to break into the ever-growing small crossover market.
The decision for a production model based on the Lincoln MKC luxury SUV concept comes on the back of segment growth that the luxury division of Ford Motor Company believes is being driven by two types of consumers: new buyers coming into affluence and purchasing their first luxury vehicle, and those moving away from larger vehicles and into smaller ones in a bid to simplify their lives.
Despite the MKC concept being built on Ford’s global C platform – also used to underpin the Ford Focus and Ford Escape/Ford Kuga crossover, the latter due to arrive in Australian showrooms in the coming months – Lincoln has worked hard to differentiate its vehicles in an effort to ensure customers don’t perceive them as simply upscale Fords.
At 4550mm long, 2032mm wide, and 1607mm high –95mm longer, 132mm wider and 28mm shorter than a Range Rover Evoque–and with a wheelbase measuring 2717mm, the MKC concept brings together a strong stance, sleek body and bold wheel arches and a profile highlighted by a continuous character line joining the SUV’s strong shoulders together.
The front end is dominated by the split-wing grille – a Lincoln signature since the Zephyr of the 1930s – following design cues first seen on the Lincoln MKZ. Frameless windows, full-width tail-lights mounted entirely into the large rear tailgate, a large fixed panoramic roof, and 20-inch polished chrome wheels also feature.
Inside, the MKC concept features a distinct push-button gear selector, pillars and seats wrapped in leather, and trim finishers on the steering wheel, upper instrument panel and door panels cut from layers of reconstructed natural wood infused with a metallic flake. The car’s cargo area is also wrapped in leather.
With a clear eye on rivals like the BMW X3, Audi Q5, and the Evoque, Lincoln will be hoping the final production version of the Lincoln MKC concept will find favour with consumers.
