Gourmet convenience food producer Tanfield has partnered with design agency Pearlfisher London to create a packaging design for its new allergy free food brand ilumi.
ilumi is a range of natural, convenient meals which are free from nuts, milk and gluten, the company said .
Pearlfisher was tasked to create a new brand from category-challenging, strategic brand positioning to original brand naming, identity, packaging and tone of voice.
The design agency used a vibrant colour palette in conjunction with a bold graphic precision that reflects the consideration given to every ingredient of the food.
Pearlfisher creative director Sarah Cattle said: "This is not about designing a piece of packaging, it's about bringing to life a forward thinking, food-focused approach in a world where the food itself often seems side-lined."
Tanfield CEO Geoff Allison said the team at Pearlfisher created a unique brand concept and translated it into a modern and contemporary design.
"The really positive positioning, the transparency of putting all the ingredients on the front of pack all underlined with amazing tasting food inspired by the great food cultures of the world has really hit the mark with so many people, both with and without food allergies and intolerances," Allison added.
Image: Pearlfisher has used a vibrant colour palette in conjunction with a bold graphic precision that reflects the consideration given to every ingredient of the food. Photo courtesy of Pearlfisher.