Breakbounce Streetwear, the definitive streetwear brand for men, has tied up with Landmark Group’s high-street retail arm, Splash Fashions, one of India’s leading destinations for trendy fashion & accessories.
To kick start the partnership, the brand’s trend-setting merchandise from its much awaited Spring Summer 2014 Collection would be made available in eight of the eleven Splash Fashions outlets in India, located in Bangalore (MG Road), Hyderabad (Jubilee Hills & Begumpet), Mumbai (Thane & Ghatkopar), Delhi (Pacific Mall), Chandigarh and Pune (Market City) respectively.
Breakbounce Streetwear embodies the Dutch craftsmanship and contemporary European street fashion nuances. Breakbounce Streetwear fills a much needed gap in the apparel market by providing current trending fast fashion to the youth in India.
The brand aims to expand their wardrobes with current international styles and fabrics that are trendy, daring and cutting edge, in bold colours, washes, fits and looks, giving them room to experiment and up their style quotient.
With an eye for the latest global trends and reflecting an everyday attitude, Splash Fashions compliments the urban lifestyle by offering "International Fashion at Great Value." The similarity in the sensibilities of the two brands makes Splash Fashions an ideal retail partner.
As part of the association, the brand would retail its Spring Summer ’14 bottom wear collection, comprising of shorts, chinos, stylized trousers and denims at Splash Fashions outlets. Breakbounce Streetwear would amplify its presence with the international retailer in the near future by introducing latest styles in international streetwear.
Commenting on the tie-up with Splash Fashions, Mr. Sanjeev Mukhija, Managing Director, Breakbounce Streetwear said, "We are very delighted to partner with Splash Fashions as they are known internationally for keeping pace with the latest global trends reflecting an everyday attitude which is an extension to our belief. We are confident that this association would help us further expand our reach nationwide, with a presence across Splash outlets this Spring Summer."
Speaking about the partnership, Ms. Nitisha Kapur, Head of Marketing, Breakbounce Streetwear, said “Breakbounce Streetwear is a brand for the youth. Ever since its arrival on the fashion scene, the brand has been forging partnerships and associations that are in sync with the brand’s values and philosophy.
“Splash Fashions, owing to its contemporary appeal and cult following among India’s fashion-conscious youth, is a perfect fit as a retail partner for us. We are delighted with this partnership aswe have similar sensibilities and objectives towards Breakbounce Streetwear.”
Commenting on the tie-up with Breakbounce Streetwear, Mr. Kalyan Kumar G, COO, Splash Fashions India Pvt Ltd said, “We at Splash Fashion are committed to bringing the latest trends to our fashion-savvy Indian consumers. Young, trendy and fashionable, we aim to showcase the latest trends in all our offerings.
Breakbounce Streetwear has a cult following from India’s fashion forward youth and therefore, is a perfect fit in our portfolio of brands available at our stores. With our similar outlook and sensibilities for fashion, we are confident that together with Breakbounce Streetwear we would be able to further delight our customers.”
